A time for brokers to stand up for themselves.

Personal Touch Financial Services in the U.K. is going to put up a ‘Rogues Gallery’ on their website in order to criticise lenders who are directly undercutting the broker market. What is starting to surface in the UK is a price structure that embraces the ‘Direct Model’ rather than the ‘Independent Model’, what this means is that banks would rather have people call directly into their branch or ring them on their 1850-McCallCentre line rather than see a market that is dominated by independent advice. One of the main reasons is that they can juice Joe Public even more.

Recently Ulster Bank withdrew completely so that it can ‘cross-sell customers other high-margin products, like credit cards and overdrafts’ [quote sourced from Independent.ie]. It would be fair comment that if they got the mortgage via a broker they would probably not get the chance cross sell these products, and this is therefore the main reason for any bank to leave the broker market or to try and compete with brokers using such …

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