‘Win-Win‘ is a term most of us a familiar with, and often, in any negotiation it is the elusive solution, and in some cases it may as well be the philosophers stone. However, today I saw something (pic related) that gave me insiration, it was an advertisement for Wispa which was power washed into the pavement.
The news covered this story and in it Dublin City Council said they were against this kind of practice and they had their own people go out and power wash the ads away thus leaving fairly odd looking ‘white patches’ on an otherwise grimy city path. So here is the common sense approach dreamt up today.
1. Put a grid over the city, companies can buy certain grids for 6 months at a time – depending on the foot traffic there (that brings in money to the city)
2. In return companies can put their motifs on the paths …