Survey shows Brokers are the most trusted advisers

Research carried out by Nottingham Business School has shown that Brokers are the most trustworthy group of financial advisers.

The post below is taken from Mortgage Strategy which published the findings:

Brokers and advisers have come out on top in a consumer survey on trust within the financial services industry. Nottingham University Business school has put together the latest Trust Index on behalf of the Financial Services Research Forum which measures how trusting consumers are of the industry.

It found that brokers and advisers received the highest rating on trust and trustworthiness at 81.67.

Brokers and advisers have consistently been ranked the most trusted among financial services firms though have experienced a marginal decline this year. Findings in the latest study, which has been running since 2005, rank independent brokers higher than tied ones.

Banks, life insurance companies and credit card companies received the lowest ratings, at 73.96, 72.69 and 71.55 respectively.Overall the sector earned a trust rating of 75.02, and was deemed more trustworthy than institutions such as the National …

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