Social media opens so many opportunities for mortgage brokers to expand and gain new clients. This is also an inexpensive way for brokers to reach advertise and target potential clients. It is a great idea for brokers to use all types of social media such as Facebook, Twitter, and LinkedIn. Each of these have unique ways of benefiting a mortgage broker and their business.
Facebook is one of the most well-known types of social media that can be utilized. Over 2.4 billion people are using Facebook every month. When using Facebook for your business, you must make sure to advertise in the countries and cities that you are wanting to serve. Also picking your audience is another thing that brokers will want to pay attention to. Who are you trying to reach? What age, gender, or educational background. If you have any types of tips for clients on your company website, you can start sharing those one your Facebook page. Not only are these tips helpful for potential clients but they can also bring more traffic to your website where they would be able to learn more about your company and what you have to offer. One thing you will want to remember when creating a Facebook business page, is to make your personal page private in order to keep your business and personal life from mixing on social media.
LinkedIn is a wonderful place to establish connections and bring awareness to your company. LinkedIn is a more professional type of social media compared to Facebook and Twitter. In order to upgrade your account to reach more people, you must pay. A way to reach more people without having to pay is to use your connections. See who you are connected with and who their connections are. If there is someone that you would like to reach out to but cannot message because you aren’t connected, you can look to see what groups they are in. When joining in the same group as others, you can reach out to them through the group. Make sure that you keep your page updated while adding relevant information.
Twitter cam be a tougher spot to get your company out there unless you know your way around it. You’ll want to make sure that your username is something that is memorable and catchy. Also, your bio has a limited number of characters so you will need to figure out how to describe you company with a short but sweet description. Adding hashtags that relate to you and your company will also help people to find you when they look at those types of hashtags. Weekends tend to be the days when people are most active on Twitter which means these are the days when you want to tweet the most in order to get a larger audience. When using hashtags in your tweets, you have a better chance of reaching more people, but this doesn’t mean you should use just any hashtag, you still need to use ones that matter and relate to your post.
Also keep in mind that social media isn’t just a great way to find clients but also to look for mentors. People who can educate you more in the industry. When used correctly, social media is a great place to network and build meaningful relationships. You must be active on your accounts and engaging with your friends and followers.
This article was written by Nicole, an intern at Irish Mortgage Brokers and Yes.ie from the USA