Nine Inch Nails on business models…

Trent Reznor, front man of NIN (nine inch nails) talks about business models and other general topics. What I thought was fascinating about this was the way that he takes the realities of piracy and other topics and adopts that into his business model. In light of the recent PirateBay ruling it was refreshing to see somebody look for alternatives and solutions outside of the standard mantra of ‘we have to stop piracy’. Excellent viewing and while the topic is musical the subject matter is very much business oriented.

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