This is based on research from the Broker/Life Assurance industry, so put on your filters, but nonetheless it is interesting.
1 in every 2 adults (1.6 million people) have NO Life cover or protection of any kind, but 9 out of 10 people admit to needing it.
1 in 5 people (360,000 families) are considering taking out life cover in the next 12 months, but most think it is dearer than it is.
Engagement is the big issue – almost 60% of people say they are simply not being asked.
On the last point, it seems we have some more phone calls to make!